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Indian American population is the largest growing demographic in the upper middle class socio-economic status. Catering to this audience through entertainment is effective both here and in India. Our shows draws an average 30K audience across 15 cities in USA. Average household income of attendees are greater than $150,000. Shows will be publicized across USA via Indian television, news papers advertisements and social media including our website. Events will later be telecasted to audience through leading Malayalam channels globally and DVD releases.